Designing intelligent product systems across AI, infrastructure, and marketplaces.

I lead product design from system architecture to execution — partnering closely with founders, engineers, and executive stakeholders to translate complex, ambiguous problems into scalable platforms. My work spans AI, infrastructure, and multi-sided marketplaces.

I build systems, not screens.

My work focuses on translating ambiguity into structured architecture. Whether designing AI scoring frameworks, operational infrastructure, or multi-sided marketplaces, I define the foundational systems that enable products to scale.

Strong design leadership aligns product vision, system logic, and execution clarity — from first principle to shipped experience.

Core Focus Areas

AI & Evaluation Systems

Designing structured scoring, matching, and explainable AI workflows that translate complex data into clear decision support.

Infrastructure & SaaS Platforms

Building scalable operational systems integrating workflows, data, and physical environments.

Marketplace & Multi-Sided Products

Architecting coordination layers across distributed user roles and transactional ecosystems.

Product Leadership

Translating vision into system architecture, aligning cross-functional teams, and guiding scalable design execution.

Chief Product Officer — Frictionless

Leading product strategy and system architecture for an AI-powered capital intelligence platform aligning startups, investors, and accelerators.

Co-Founder & Head of Design — Pied Parker

Architected integrated hardware–software infrastructure unifying payments, kiosks, and operational intelligence.

Partner & Head of Design — LandOnEarth

Defined AI-driven decision system translating lifestyle signals into structured home-matching intelligence.

Chief Product Officer — Orogamis

Co-led digital product growth agency alongside CEO & Head of Growth Amber Coffman, directing product and design across AI platforms, infrastructure systems, commerce, and multi-sided marketplaces.

Recognition

• 10 Design Patents (2 LandOnEarth · 8 Pied Parker)
• MarCom Gold Award

Patents reflect foundational system and interaction design contributions across AI-driven and infrastructure platforms.

Selected Work Across Orogamis

During my time at Orogamis, I led product and design across client platforms spanning AI, infrastructure, marketplace, and commerce systems. The reel below captures selected product executions and system-level work.

Orogamis product work spanning AI platforms, infrastructure systems, and multi-sided marketplaces.

About

I'm a product design leader specializing in intelligent systems — spanning AI-driven evaluation platforms, operational infrastructure, and multi-sided marketplaces.

My career has focused on translating early product vision into structured architecture that scales. I partner closely with founders, engineers, and executive stakeholders to define systems from first principle through validation and growth. I work best in environments where design has real strategic weight — where the problem space is complex, the stakes are high, and the systems I build need to last.

I'm currently focused on senior product design and design leadership roles within AI, infrastructure, and complex platform environments.

Let’s build intelligent systems together.

I'm most energized by hard, ambiguous problems — the kind that require defining the system before you can design the product. If you're building in AI, infrastructure, or complex platform ecosystems, I'd love to connect.

Frank Sandoval

Designing intelligent product systems.

© Frank Sandoval
Designed and built with intention.

Frank Sandoval

Designing intelligent product systems.

© Frank Sandoval
Designed and built with intention.

Frank Sandoval

Designing intelligent product systems.

© Frank Sandoval
Designed and built with intention.