Lively
Interactive commerce system integrating live video and embedded transaction workflows.
Commerce Systems
Commerce Systems
Real-Time UX
Real-Time UX
MVP Architecture
MVP Architecture
Overview
Lively was conceived as an interactive commerce system designed to unify real-time engagement and transactional workflows.
Working alongside my business partner at Orogamis on market positioning, I translated the concept into a structured product system — defining the live interaction model, embedded cart architecture, and merchant analytics framework for an MVP-ready platform.
In parallel, I established the initial product identity and interface system to support pilot validation and ensure cohesion across shopper and merchant touchpoints.
Role
Product Designer
Translated early-stage concept into cohesive product architecture
Defined dual-sided merchant and shopper interaction models
Designed live video + embedded cart integration workflows
Built high-fidelity prototypes and foundational design system
Prepared pilot-ready experience for early merchant testing
Established initial product identity and interface framework
Product Designer
Translated early-stage concept into cohesive product architecture
Defined dual-sided merchant and shopper interaction models
Designed live video + embedded cart integration workflows
Built high-fidelity prototypes and foundational design system
Prepared pilot-ready experience for early merchant testing
Established initial product identity and interface framework
Product Designer
Translated early-stage concept into cohesive product architecture
Defined dual-sided merchant and shopper interaction models
Designed live video + embedded cart integration workflows
Built high-fidelity prototypes and foundational design system
Prepared pilot-ready experience for early merchant testing
Established initial product identity and interface framework
Problem
Live commerce presents a structural tension within modern eCommerce.
Video drives engagement and emotional connection.
Checkout drives transaction and revenue.
Yet these systems typically operate independently, creating friction between discovery and purchase.
Merchants lack integrated tools to convert real-time attention into measurable revenue outcomes. Shoppers encounter fragmented flows that interrupt engagement at the moment of intent.
The challenge was not simply adding video to commerce — it was designing a cohesive system where live interaction, product discovery, purchasing, and merchant insight could function as one integrated platform.
Live commerce presents a structural tension within modern eCommerce.
Video drives engagement and emotional connection.
Checkout drives transaction and revenue.
Yet these systems typically operate independently, creating friction between discovery and purchase.
Merchants lack integrated tools to convert real-time attention into measurable revenue outcomes. Shoppers encounter fragmented flows that interrupt engagement at the moment of intent.
The challenge was not simply adding video to commerce — it was designing a cohesive system where live interaction, product discovery, purchasing, and merchant insight could function as one integrated platform.
Live commerce presents a structural tension within modern eCommerce.
Video drives engagement and emotional connection.
Checkout drives transaction and revenue.
Yet these systems typically operate independently, creating friction between discovery and purchase.
Merchants lack integrated tools to convert real-time attention into measurable revenue outcomes. Shoppers encounter fragmented flows that interrupt engagement at the moment of intent.
The challenge was not simply adding video to commerce — it was designing a cohesive system where live interaction, product discovery, purchasing, and merchant insight could function as one integrated platform.
Approach
I structured Lively as a dual-sided commerce system composed of three interconnected layers.
Live Interaction Layer
Designed real-time video sessions with persistent purchasing affordances, ensuring shoppers could engage with content without losing transactional context.
Transaction Layer
Integrated lightweight cart and checkout workflows directly within the live experience, reducing friction between discovery and purchase.
Merchant Intelligence Layer
Designed dashboards to surface session engagement signals, purchasing behavior, and performance metrics to support pilot validation and iteration.
Guiding principles:
Integrate engagement and transaction seamlessly
Preserve user focus during high-intent moments
Establish scalable interaction patterns early
Align product structure and identity to communicate cohesion and clarity
The result was a cohesive MVP-ready system capable of supporting early merchant pilots and iterative growth.
I structured Lively as a dual-sided commerce system composed of three interconnected layers.
Live Interaction Layer
Designed real-time video sessions with persistent purchasing affordances, ensuring shoppers could engage with content without losing transactional context.
Transaction Layer
Integrated lightweight cart and checkout workflows directly within the live experience, reducing friction between discovery and purchase.
Merchant Intelligence Layer
Designed dashboards to surface session engagement signals, purchasing behavior, and performance metrics to support pilot validation and iteration.
Guiding principles:
Integrate engagement and transaction seamlessly
Preserve user focus during high-intent moments
Establish scalable interaction patterns early
Align product structure and identity to communicate cohesion and clarity
The result was a cohesive MVP-ready system capable of supporting early merchant pilots and iterative growth.
I structured Lively as a dual-sided commerce system composed of three interconnected layers.
Live Interaction Layer
Designed real-time video sessions with persistent purchasing affordances, ensuring shoppers could engage with content without losing transactional context.
Transaction Layer
Integrated lightweight cart and checkout workflows directly within the live experience, reducing friction between discovery and purchase.
Merchant Intelligence Layer
Designed dashboards to surface session engagement signals, purchasing behavior, and performance metrics to support pilot validation and iteration.
Guiding principles:
Integrate engagement and transaction seamlessly
Preserve user focus during high-intent moments
Establish scalable interaction patterns early
Align product structure and identity to communicate cohesion and clarity
The result was a cohesive MVP-ready system capable of supporting early merchant pilots and iterative growth.
Impact & Outcomes
Designed and prototyped a complete live commerce MVP system
Enabled structured early merchant pilot testing
Established foundational architecture for interactive video and embedded commerce integration
Delivered proof-of-concept prototypes supporting stakeholder and investor alignment
While the product did not progress to full market launch, the pilot phase validated the structural feasibility of integrating real-time video engagement with transactional workflows.
Designed and prototyped a complete live commerce MVP system
Enabled structured early merchant pilot testing
Established foundational architecture for interactive video and embedded commerce integration
Delivered proof-of-concept prototypes supporting stakeholder and investor alignment
While the product did not progress to full market launch, the pilot phase validated the structural feasibility of integrating real-time video engagement with transactional workflows.
Designed and prototyped a complete live commerce MVP system
Enabled structured early merchant pilot testing
Established foundational architecture for interactive video and embedded commerce integration
Delivered proof-of-concept prototypes supporting stakeholder and investor alignment
While the product did not progress to full market launch, the pilot phase validated the structural feasibility of integrating real-time video engagement with transactional workflows.
Embedded cart and frictionless checkout layered into real-time video.
Merchant performance dashboard tracking session engagement and conversion signals.
End-to-end live commerce system architecture.
Modular UI framework supporting rapid MVP iteration.
Let’s build intelligent systems together.
Open to senior product design and leadership opportunities across AI, infrastructure, and complex platforms.